![]() The category had been languishing in the increasingly competitive market, where drinkers were leaning toward vodka-based cocktails. The vintage bourbon trend began in earnest when Pappy Van Winkle released a 20-year-old to mark its debut in 1994. Justins' House of Bourbon Old School Cool Kentucky-based House of Bourbon offers an extensive selection of rare and vintage spirits, as well. “We want customers to come in curious and leave with a good story to tell when they open the bottle they’ve purchased.” “Whether it’s the $17 bottle or $17,000,” Thompson said. ![]() While there are plenty of high-end, top-shelf options on the shelves, the Justins take pride in finding something for every budget. “We like to talk to customers about what they like, asking them questions and listening before making recommendations.” “It’s a good way to experience a deviation from the signature flavor profile,” said Thompson, who’s one of the co-founders of The Bourbon Review.ĭuring a recent phone interview, Sloan pointed out that while they’re like a dog searching for that juicy bone when given a specific request, one of the joys of running this kind of business is introducing newbies to a brand that might not be on their radar. One of the biggest draws is the extensive collection of barrel selects from some of the big bourbon houses. There’s a deep selection to consider at those retail spaces and the stores often host special tastings. ![]() “We’d much rather talk to a customer face-to-face or on the phone than communicating through texts or emails.” “We’re very hands on,” said Thompson, who’s also known as J.T. When the House of Bourbon debuted in 2019, with locations in Louisville and Lexington, its mission was to tell the story behind each bottle on the shelf. The venture known as House of Bourbon was born out of a mutual love and respect for the history and tradition involved in the making of the very American spirit.īoth Justin Thompson and Justin Sloan were serious collectors when they hit on the notion of sharing their passion with the world.
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